Honest Comparison

FollowUp vs SimpleTexting: Which Is Better for Sales Follow-Up?

TL;DR

SimpleTexting is a mass-text marketing platform: broadcasts, keyword campaigns, drip campaigns, sent from short codes or 10DLC long codes (A2P registration required). FollowUp is a 1:1 sales follow-up tool: personalized texts from the rep's own iPhone via iMessage, with AI sorting business-number replies on Plus. SimpleTexting fits marketers running list-based campaigns to opted-in subscribers. FollowUp fits sales reps following up with individual leads where the texts need to feel personal.

Quick verdict: who should pick which

Choose FollowUp if

You want texts to feel like personal 1:1 messages, not broadcasts
You want texts from your own iPhone number (iMessage, every plan including Free)
You're a sales rep, not a marketer running campaigns
You want AI to sort replies and surface the leads worth responding to (Plus and up)

Choose SimpleTexting if

You're sending mass campaigns to opted-in subscribers (events, retail, nonprofit)
You need keyword-based opt-in (text JOIN to 12345)
You want short-code or toll-free messaging at scale
You're a marketer measuring open rates and CTR on broadcasts

Feature comparison

Feature	FollowUp	SimpleTexting
Use case	1:1 sales follow-up	Mass-text marketing campaigns
Sender ID	iMessage from the rep's iPhone number (every plan) or a business number (Plus and up)	10DLC long code, toll-free, or short code
Personalization	Per-recipient first name and lead details	Merge fields in broadcast templates
AI reply classification	Yes (Plus and up)	No: keyword auto-replies only
Ringless voicemail	Yes (Pro and Autopilot)	No
Keyword opt-in (JOIN to 12345)	No	Yes: primary feature
A2P 10DLC registration	Handled for you on Plus and up	Required for long codes; SimpleTexting helps register
Free tier	Yes, no credit card: no cap on contacts; iMessage blasts free your first 7 days, then 2 a month, for good; the first 7 days add guided iMessage drip sequences and 10 voicemail drops	14-day trial; paid plans are credit-based
TCPA quiet hours	Per-recipient timezone, all 50 states	Schedulable, but bulk-broadcast model
Built for	Sales reps doing 1:1 follow-up	Marketers running list campaigns

When to use each

FollowUp

FollowUp wins when the texts need to look like a real person sent them. A solar rep texting a homeowner from a familiar number. A real estate agent following up with a buyer who toured a property last week. On Plus, AI sorts business-number replies and the rep only sees the conversations that need a human response. Mass-broadcast tools can't do this. Recipients can tell the difference between a rep texting them and a marketing list send.

SimpleTexting

SimpleTexting wins for marketing teams running opt-in campaigns. A retail store sending a flash sale to 10,000 subscribers. A nonprofit running a donation drive. An events company sending day-of reminders to ticket holders. The keyword opt-in feature, broadcast scheduling, and high-volume short-code/toll-free options are designed for that motion. It's not a 1:1 sales-follow-up tool.

Pricing

SimpleTexting uses credit-based pricing: monthly plans include a number of message credits, with overages billed per credit. Higher tiers are designed for larger broadcast lists. FollowUp uses a free tier with no cap on contacts and iMessage blasts from your own iPhone (free your first 7 days, then 2 a month, for good), plus guided iMessage drip sequences and 10 voicemail drops in the first 7 days, no credit card, plus per-rep paid tiers. For 1:1 sales follow-up, FollowUp's free tier covers personal texts from your own iPhone (iMessage blasts free the first 7 days, then 2 a month); for mass-marketing campaigns to thousands of opted-in subscribers, SimpleTexting's credit model fits better. Verify current rates: simpletexting.com/pricing and myfollowup.io.

Frequently asked questions

Is FollowUp a SimpleTexting alternative?

For 1:1 sales follow-up, FollowUp is the better-fit tool: personalized texts from the rep's own number, AI reply classification on Plus, voicemail drops on Pro. For mass-text marketing campaigns to opted-in subscribers, SimpleTexting is the better-fit tool. They overlap on "sending SMS to a list" but solve different jobs.

Can SimpleTexting do sales follow-up?

SimpleTexting can send drip campaigns, but the architecture is broadcast-first: messages come from a 10DLC long code, toll-free number, or short code, not the rep's personal phone. For sales follow-up where the recipient needs to feel like a real person texted them, this is a mismatch.

Does FollowUp do mass marketing campaigns?

Not at SimpleTexting's scale. FollowUp's free tier has no cap on contacts, but guided iMessage drip sequences are limited to a new account's first 7 days (then Plus). FollowUp is not designed for tens-of-thousands-of-recipient broadcast campaigns. If that's the use case, a mass-text platform like SimpleTexting fits better.

Which is cheaper?

FollowUp's free tier costs nothing for low-volume 1:1 follow-up. SimpleTexting's entry tier is paid and credit-based. For sales reps doing personalized follow-up, FollowUp is cheaper. For a marketing team sending 10,000+ messages a month, SimpleTexting's per-credit math may pencil out better than FollowUp's per-rep model.

Does FollowUp need A2P 10DLC registration?

For the business number on Plus and up, yes, and FollowUp handles the registration for you. For iMessage from your own iPhone (every plan, including Free), no. iMessage is not subject to A2P 10DLC. SimpleTexting requires A2P registration for long codes regardless of plan.

Try FollowUp free

Free has no cap on contacts and sends from your own number. No credit card required.

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