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Feature · Missed-Call Text-Back

The call you couldn't take, answered anyway.

Every missed call from one of your contacts gets a human-sounding text within seconds, including the callers who hang up before voicemail, so the lead talks to you instead of your competitor.

Text message · sent 4 seconds after the missed call "Hi, this is Mike at Apex Roofing — sorry we missed your call. What can we help with?"

Missed calls are silent churn

When you're on a roof or in a consult, calls go unanswered — and most missed callers don't leave a voicemail and don't call back. They dial the next company on the list, a lead you already worked goes quiet, and the loss never shows up anywhere except your revenue.

An instant text-back flips that for everyone already in your contacts: the caller hears from you while the problem is still in their hand, and the conversation moves to text — where field reps actually live.

The hangup detail that matters

Most tools only trigger when a call rings through to voicemail. But plenty of callers hang up mid-ring — and those impatient callers are your hottest leads, already dialing the next number. FollowUp fires on every unanswered call from one of your contacts, hangups included (Plus and up), so the leads other tools never see still get caught.

What happens next

Replies become conversations

The caller's answer lands in your inbox as a live thread on the lead — not a log entry you find next week.

AI answers the callback

On Autopilot, if they ring again while you're still busy, the AI phone assistant answers, takes the reason for the call, and routes it.

Team routing

On team accounts, callbacks and replies route to the assigned closer automatically.

AI reads every reply

The same filter as the rest of FollowUp: you only get surfaced when someone's ready to buy.

Built for the field

Solar, roofing, real estate, pest control, home security, contractors: if your day happens away from a desk, missed-call text-back is usually the fastest revenue win you can switch on — it monetizes calls you're already generating and currently losing.

Want the deeper playbook — what the message should say, the compliance rules, the speed-to-lead research? Read the full missed-call text-back guide.

Stop losing the calls you already paid for

Switch on missed-call text-back (Plus and up) and every missed call from a contact becomes a live conversation.

Create my assistant →

Related: iMessage blast · Ringless voicemail · The missed-call text-back guide · SMS rules by state